Mayr-Reisch KG (hereinafter "Wildlife and Adventure Park Ferleiten") is the operator of the online platform, via which the Wildlife and Adventure Park Ferleiten offers its products such as tickets and events, and where customers can purchase them (hereinafter the “Platform"), as well as the operator of the Wildlife Wifi, via which visitors to the Wildlife Park can access the Internet within the scope of technical, operational and economic possibilities. Data protection is very important to the Wildlife and Adventure Park Ferleiten and the Wildlife and Adventure Park Ferleiten complies with all applicable data protection laws and regulations.This data protection policy demonstrates how the Wildlife and Adventure Park Ferleiten handles personal data and in particular, what personal data is processed by the Wildlife and Adventure Park Ferleiten and for what purposes this data is processed. It also describes how collected personal data can be checked, corrected or deleted.




Personal Details

Wildlife and Adventure Park Ferleiten respects the privacy of its customers and only collects personal information if it is voluntarily provided by the customer or automatically collected by cookies.Within the various business activities of the Wildlife and Adventure Park Ferleiten (tickets, events, online shop, wildlife park Wifi), the customer provides the following data:
First and last name, Gender, Company (including position and responsibilities), Address, Zip code, Location, Email, Phone number, Date of birth. In addition, the following data is collected for the Wildlife park-Wifi: MAC address of the end device. With each use by the customer, the data on the visited areas of Wildlife and Adventure Park Ferleiten is recorded with time, date and equipment.



Use of personal data

The data provided by the customer to the Wildlife and Adventure Park Ferleiten may be used by Zoo Zurich as follows: To create a customer account; for business transactions or for the fulfillment of contractual obligations towards the customer. For this purpose, the Wildlife and Adventure Park Ferleiten may also pass on the data provided to it by the customer to service partners (logistics partners), to companies involved in the order processing or to other third parties contracted by the Wildlife and Adventure Park Ferleiten to process the contract;



Cookies are small files that enable the user's access device (PC, smartphone, etc.) to store specific information relating to the device. On the one hand, they make websites more user-friendly and therefore benefit the user. On the other hand, they serve to record the website statistics (e.g. clicked advertising banners, visited sub-pages etc.) and to be able to analyze them in order to improve commercial offers. Users can manage the use of cookies. Most browsers have an option which restricts or completely prevents the storage of cookies. However, it is important to note that the usefulness and especially ease of use would be limited without cookies.


Google Analytics

The Wildlife park platform uses Google Analytics, a web analysis service provided by Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about the use of this website is usually transferred to a Google server in the US and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address in line with the laws of the Member States of the European Union or in other countries party to the Agreement on the European Economic Area in advance of the transmission. Only in exceptional cases the full IP address will be transmitted to a Google server in the US to be shortened there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and online usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. The IP address transmitted by the browser within the framework of Google Analytics is not merged with other Google data.. By using the Wildlife park Platform, you consent to the processing of the data collected by Google in the manner and for the purposes described above.



Wildlife and Adventure Park Ferleiten uses Google Adwords to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful each individual advertising measure is. We are interested in showing you the adverts that are of interest to you, to make our website more interesting for you and to calculate the advertising costs.

These advertising media are delivered by Google via so-called "Ad Servers". For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Adwords stores a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, a unique cookie ID, a number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (labeling that the user no longer wishes to be contacted) are usually stored as analysis values.

These cookies enable Google to recognize your browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each Adwords customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Adwords customers. We do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating AdWords Conversion, Google receives information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.

You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third-party cookies, whereby you will not receive any advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by setting your browser so that cookies are blocked from the domain, this setting being deleted if you delete your cookies; c) by permanently deactivating your browser under the following link, e) by means of the corresponding cookie setting. Please note that in this case you may not be able to use all functions of this offer in full.


Park Map



Opening Hours



Park Map



Opening Hours



With the newsletter, Wildlife and Adventure Park Ferleiten informs you about current news and offers. The newsletter is sent via the "Mailchimp" mailing platform. If you would like to receive the newsletter, we require a valid email address, the title, first and last names and information that allow us to verify that you are the owner of the email address provided or that the owner agrees to receive the newsletter. No further data is collected. This data will only be used for sending the newsletter and will not be passed on to third parties. When you register for the newsletter, we save your IP address and the date of registration. This saved data is required solely as proof in the event that a third party misuses the email address and registers for receiving the newsletter without the knowledge of the authorized party. It is also important to us to determine which content is of interest to you in order to continuously improve our newsletter. We therefore reserve the right to use evaluation tools, which allow us to recognize whether and when you have opened the newsletter and which news, are clicked on ("click behavior"). For technical reasons, this information can be assigned to individual newsletter recipients, but no personal evaluation takes place.

You can revoke your consent to the storage of the data and your email address as well as their use for sending the newsletter at any time. The revocation can take place via a link in the newsletter itself or by communication to the above-mentioned contact options.


Amendments do the data protection policy

Wildlife and Adventure Park Ferleiten reserves the right to amend this data protection policy at any time in accordance with legal requirements. Mayr-Reisch KG - Data Protection Policy  – 15.04.2019


Google Remarketing

Besides Adwords Conversion, we also use the application called Google Remarketing. This is a process we prefer to employ to contact you again. This application allows you to see our advertisements after visiting our website when you continue to use the Internet. This is done by means of cookies stored in your browser, which are used to record and evaluate your usage behavior when Googling various websites. This is how Google can determine your previous visit to our website. According to Google's own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. According to Google, pseudonymisation is used for remarketing in particular.


Google Doubleclick

DoubleClick by Google is a service of Google Inc. "("Google"). DoubleClick by Google uses cookies to deliver advertisements relevant to you. Your browser is assigned a pseudonymous identification number (ID) to check which ads have been displayed in your browser and which ads have been clicked on. The cookies do not contain any personal information. The use of DoubleClick cookies only allows Google and its partner websites to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the US for analysis and stored there. A transfer of data by Google to third parties only takes place due to legal regulations or within the scope of contract data processing. Under no circumstances will Google match your data with other data collected by Google.

By using our website, you agree to the processing of the data collected about you by Google and the aforementioned way of data processing as well as the stated purpose. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. You can also prevent Google from collecting data generated by the cookies and relating to your use of the website and from processing this data by clicking on the following link. Download and install the browser plugin available under the DoubleClick deactivation extension.


Google Recaptcha

To ensure sufficient data security during the transmission of forms, we use the service reCAPTCHA of the company Google Inc. This serves primarily to differentiate whether the input is made by a natural person or abusively through mechanical and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. The deviating data protection regulations of Google Inc. apply to this.


Facebook Remarketing

So-called "Facebook pixels" of the Facebook social network are used within our online offer. With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the presentation of ads, so-called "Facebook ads". Correspondingly, we use the Facebook pixel to display the Facebook ads we post only to Facebook users who have shown an interest in our website. This means, with the help of the Facebook pixel we want to make sure that our Facebook ads correspond to the potential interest of the users and do not become an annoyance. The Facebook pixel also helps us track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users have been redirected to our site after clicking on a Facebook ad.

The Facebook pixel is integrated directly by Facebook when you visit our website and can store a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our site will be recorded in your profile. The data collected about you is anonymous to us, so it does not provide us with any information about the identity of the user. However, Facebook stores and processes the data so that a connection to the respective user profile is possible. Facebook processes the data in accordance with Facebook's Data Usage Policy. Accordingly, you can find more information about how the remarketing pixel works and how Facebook ads are displayed in general in the Facebook Data Usage Policy.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To do this, go to the page set up by Facebook and follow the instructions for use-based advertising settings. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

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